PUBLIC LIBRARIES

Your Library. Your Libby.

Personalize your library’s collection in Libby.

Leverage OverDrive Marketplace’s suite of tools to connect with more readers, highlight your curatorial expertise, and bring more of your library’s personality into the Libby app.

Featured title campaigns

Create a campaign to feature a specific title on Libby’s home screen for a community read, book club, trending topic, author visit, and more.

With the campaign editor in Marketplace, you can customize your campaign’s name and description, schedule start and end dates, and preview how it will appear in Libby before it goes live.

Tips:

  • Pick a title in the Simultaneous Use or Cost Per Circ lending model to ensure an unlimited number of users can borrow the title while the campaign is active.
  • Use share links to promote the title with your users on your library’s website or social media.
  • Use a short, snappy campaign name and description.

Learn More:

Call-To-Action (CTA) Campaigns

Prompt Libby users to take action to support your library with a CTA campaign. You can use CTA campaigns to promote library fundraisers, surveys, or registration for library programs and initiatives.

Tips:

  • Make your CTA campaign actionable, prompting users to do something right now.
  • Personalize your campaign with custom copy and images.
  • Take users outside the Libby app to a dedicated destination hosted by your library (i.e., to a survey, donation or sign-up page, etc.).

CTA campaigns are coming soon to the campaign editor in Marketplace. In the meantime, contact your Account Manager to get started with a CTA campaign today

“This year’s fifth annual Library Giving Day campaign inspired hundreds of supporters to step up and make contributions to the library they love. Being able to reach Libby and OverDrive users helped to promote our matching gift offer and contributed to the overall success of the campaign.”


-Elizabeth Morrel, Brooklyn Public Library
Examples of CTA Campaigns

Curated Lists

Engage your community of readers by showcasing the titles, topics, and genres they’re most interested in. With curation, library staff can hand-pick titles for users to discover on your Libby home screen and in catalog guides.

Tips:

  • Spotlight topical or seasonal trends, like a list of books that will soon be movies or TV shows, read-alikes for popular titles, or holiday-themed titles.
  • Make the most of your collection with curated lists that tie into author events or library initiatives, share staff picks, promote backlist titles, show available titles first, and more.
  • See recommended lists created by OverDrive librarians for new ideas.
  • Review list activity from the Patron interests dashboard in OverDrive Marketplace.

Learn More:

Examples of CTA Campaigns

Shelf talkers

Use shelf talkers to add personal notes to titles in your collection. Shelf talkers help you connect with readers in Libby by recommending titles, providing fun facts or trivia about a title or author, sharing favorite quotes, and more. Shelf talkers are shown prominently on a title’s details page in Libby.

Tips:

  • Schedule shelf talkers to keep them fresh and timely.
  • Attribute notes to specific library staff to showcase their expertise and unique voice.
  • Create a curated list of titles with shelf talkers.

Learn More:

Shelf talkers

Looking to customize the order of how your campaigns and curated lists appear in Libby? Check out the Libby layout tool in OverDrive Marketplace. Learn more.